CASE STUDY 1
Building Akṣarā
Built the creative vision, brand, and experience portfolio for an arts-based cultural-learning initiative that delivered 30+ public programs and grew institutional partnerships by 200% in five years.
Challenge
Jay’s leadership
Jay’s leadership
Indian cultural programming is often presented primarily through festivals or performances. Akṣarā needed a distinct model that could turn Indian knowledge systems and visual traditions into inquiry-led, participatory learning for youth, adults, families and older adults.
Jay’s leadership
Jay’s leadership
Jay’s leadership
- Defined the mission and differentiated Akṣarā through arts-based cultural learning.
- Created the brand identity and guided its expression across web, social, print and outdoor promotion.
- Built the program architecture across public events, curriculum-based courses, online experiences and creative-aging programs.
- Developed partnerships with libraries, parks, public agencies and community organizations.
- Directed experiences from concept and curriculum through facilitation and evaluation.
Evidence
Jay’s leadership
Evidence
- 30+ public programs
- Six or more online events
- Three curriculum-based courses
- Annual programming grew from approximately three to seven experiences
- Institutional partnerships grew from one to three, a 200% increase
- Audience expanded from youth to youth, adults, older adults and intergenerational families
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