I lead multidisciplinary work from discovery and concept through design, production, and delivery. These case studies show not only what was made, but why key decisions were made and what changed as a result.

Brand strategy, creative direction, and program design
Built an arts-based learning platform into a unified brand with 30+ public programs, growing institutional ties by 200%.

Editorial art direction and interactive information design
Transformed business, market, and technology stories into interactive graphics, visual features and homepage design.

Editorial art direction and interactive information design
Transformed business, market, and technology stories into interactive graphics, visual features and homepage design.

UI/UX evaluation and service experience
Evaluated a customer payment flow to identify clarity and usability issues across a high-stakes digital service experience..

Brand systems and campaign production
Strengthened the visual identity of annual film and gala events through an efficient visual system across five print and campaign formats.

Visual storytelling, collaboration, and experiential design
Grew an arts practice through stage visuals for Nai-Ni Chen and a five-part learning series with Urban Sandbox.
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