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    • Case Study 1 Aksara
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  • Selected Work
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  • Case Study 1 Aksara

Selected Work

I lead multidisciplinary work from discovery and concept through design, production, and delivery. These case studies show not only what was made, but why key decisions were made and what changed as a result.

Building Akṣarā

Brand strategy, creative direction, and program design

Built an arts-based learning platform into a unified brand with 30+ public programs, growing institutional ties by 200%.

Reimagining Modern Art & Ideas for MoMA

Editorial art direction and interactive information design


Transformed business, market, and technology stories into interactive graphics, visual features and homepage design.

Making Business Stories Visual at Bloomberg Businessweek

Editorial art direction and interactive information design


Transformed business, market, and technology stories into interactive graphics, visual features and homepage design.

Clarifying the Digital Payment Journey at National Grid

UI/UX evaluation and service experience


Evaluated a customer payment flow to identify clarity and usability issues across a high-stakes digital service experience..

Creating a Festival Identity for IAAC

Brand systems and campaign production


Strengthened the visual identity of annual film and gala events through an efficient visual system across five print and campaign formats.

Extending Art Across Stage and Online Learning

Visual storytelling, collaboration, and experiential design


Grew an arts practice through stage visuals for Nai-Ni Chen and a five-part learning series with Urban Sandbox.

Copyright © 2026 Jay's Design Portfolio - All Rights Reserved.

  • Fine-art practice

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