CASE STUDY
Building Akṣarā
Built the creative vision, brand, and experience portfolio for an arts-based cultural-learning initiative that delivered 30+ public programs and grew institutional partnerships by 200% in five years.
Role
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Announce coming events
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Display real testimonials
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.
Promote current deals
Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.
Share the big news
Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know.
Display their FAQs
Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.
Challenge
Jay’s leadership
Jay’s leadership
Indian cultural programming is often presented primarily through festivals or performances. Akṣarā needed a distinct model that could turn Indian knowledge systems and visual traditions into inquiry-led, participatory learning for youth, adults, families and older adults.
Jay’s leadership
Jay’s leadership
Jay’s leadership
- Defined the mission and differentiated Akṣarā through arts-based cultural learning.
- Created the brand identity and guided its expression across web, social, print and outdoor promotion.
- Built the program architecture across public events, curriculum-based courses, online experiences and creative-aging programs.
- Developed partnerships with libraries, parks, public agencies and community organizations.
- Directed experiences from concept and curriculum through facilitation and evaluation.
Evidence
Jay’s leadership
Evidence
- 30+ public programs
- Six or more online events
- Three curriculum-based courses
- Annual programming grew from approximately three to seven experiences
- Institutional partnerships grew from one to three, a 200% increase
- Audience expanded from youth to youth, adults, older adults and intergenerational families
Photo Gallery
Copyright © 2026 Jay's Design Portfolio - All Rights Reserved
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.