I am a seasoned creative professional with over 20 + years of experience in digital media design and visual art. Throughout my diverse career, I've embraced opportunities across various industries, honing my skills and mastering a wide array of digital tools and design processes. My extensive background allows me to craft innovative, visually engaging solutions that effectively communicate ideas and tell compelling stories. I thrive on the challenge of merging creativity with technology, and I'm passionate about pushing the boundaries of visual expression in every project I undertake.

Information design is about synthesizing complex data into visually engaging narratives that are easy to understand. In my career, I've honed this skill across both digital and physical realms. Digitally, I've created interactive graphics, presentation design, UI designs, and brochures that bring data to life for viewers. Physically, I've applied these principles in curating art exhibits in galleries, where the spatial arrangement and presentation of information play a key role in storytelling. This diverse experience enables me to craft compelling, accessible, and memorable design solutions.

Learning design is a creative, evidence-based process of shaping educational experiences that resonate with diverse audiences. Over my career, I have reimagined an online museum MOOC for adults, crafted engaging online video tutorials for both adults and children (6-12 years), and curated cultural learning events for museums. My approach involves assessing learning gaps, creating detailed personas, designing effective learning models, and leveraging educational theories. This blend of theory and practice allows me to create meaningful, impactful learning environments that cater to unique audience needs.

Brand and promotional design is the process of crafting a brand’s visual identity by unifying design elements like logos, colors, typography, illustration, and photography. Recently, I had the opportunity to create a cohesive brand identity for an NYC-based company specializing in cultural learning products and content. This project involved capturing the essence of their mission and translating it into a visually compelling system that resonates with their audience, ensuring the brand not only stands out but also communicates its core values effectively.

www.aksara.us

As an interdisciplinary artist, I seamlessly navigate between the handmade and the digital. I paint with mixed media on canvas, create ephemeral floor drawings using rice flour, spices, and sand, and craft installations that combine transient materials with animated videos and projections. My practice is guided by themes of impermanence, ritual, and centrality.

www.jaymoorthy.com